As the Senior Art Director at Schlotzsky's, I spearheaded a transformative journey for the brand, taking on the heavy design lifting to create an entirely new and dynamic visual identity. Drawing from our teams strategic vision and keen eye for aesthetics, I was immersed in reimagining Schlotzsky's image, infusing it with a modern and captivating appeal. From revitalizing the voice to crafting eye-catching packaging, signage, and marketing materials, I ensured every touchpoint reflected the brand's essence. This comprehensive overhaul not only garnered widespread customer attention but also reinforced Schlotzsky's position as a leader in the competitive fast-casual dining industry. Through my relentless dedication to design excellence, I played a pivotal role in elevating Schlotzsky's to new heights and securing its lasting relevance in the market.